On the fourth floor of Boise State University’s College of Engineering building is an organization that doesn’t go by any one name. It all depends on who you ask.

The difference between crushed fermented grapes and exceptional wine lies in the decisions made along the way. The location of the grapes, the soil where they grow... the way the vines are maintained and the fruit is harvested… the decisions around removing the skins… the type of wooden barrel where the juice will ferment — for Cinder Wines husband and wife founders Joe Schnerr and Melanie Krause, every decision matters.

You might say that fish fertilizer is in Thomas Lansing’s blood. The son of an environmental activist and a commercial fisherman, Thomas spent much of his childhood exploring Idaho’s great outdoors. As an adult (and founder of Carp Solutions), he’s trying to keep it that way as he builds a career.